Wilson steps into the program's head role after a season as an assistant cheer coach. She takes over for Amanda Dean, who spent two seasons in the post.
"Jessica brings a wealth of experience and passion to our cheer program," Waters said. "We are excited to provide her the opportunity to take the reins and continue to help our team develop."
A 2017 graduate of James Madison University, where she cheered on the Dukes in both football and basketball, she brings vast knowledge of the sport to the Hornets' program.
"I'm beyond excited to transition from assistant to head coach this year," Wilson said. "With the combination of my extensive collegiate cheer experience and strong athletes who are ready to put in the work, this season is going to be exceptional."
Wilson also cheered for a nationally ranked competition cheerleading squad all four years. She competed at NCA Team Nationals and UCA Stunt Nationals.
Prior to college cheerleading, Wilson was a competitive gymnast for more than a decade. The Brookville High graduate cheered for both the Bees' football team and the competition squad. Wilson has coached gymnastics and power tumbling in the greater Lynchburg area and in the Shenandoah Valley.
She holds a degree in media arts and design with a concentration in journalism from JMU and currently works for yearbook publishing company Herff Jones here in Lynchburg.